17 & 18, 2016
You already know that patient education is paramount in creating both a sustainable and profitable practice as well as truly making a change in the health and well-
Yet one obstacle after another creeps into the picture and the same strategies we used when we were young, enthusiastic, and idealistic that contributed to our success fall by the wayside.
Remember “The Health Care Class”? Many of you still may use this approach. It was designed to provide the fundamental understandings necessary for the new patient to make an educated and informed decision about care in our offices.
This approach was so successful that many DC's initiated a stipulation that called for prospective patients to attend the "class" before becoming patients.
For those with the strongest sense of desire and purpose, this was the approach that created patients that "got it" and stayed and referred.
when the rest of us tried to emulate this approach, we encountered one road block and then one excuse after another. The biggest one was fear that we'd lose the patient by creating what appeared to be a barrier to entry and, what we wound up producing were patients that didn't "get it" and didn't stay.
we tried putting the health class AFTER the report of findings and found that no one was interested in attending or bringing a quest...so, ultimately, the health class was dropped.
A current solution to the problem by eliminating the cause of the problem! Using today's technology, you can easily put your “health care class” on your website and when a new patient calls in handle it the way you always have -
SOUNDS GREAT !!
BUT WHERE TO START?
Four DC's, each with expanding practices took the challenge and created the Pre-
From a simple but mandatory in-
These four DCs are my Mastery Coaching clients and they are ALL doing this successfully right now !
They've agreed to put their collective thoughts together so it's as turn-
Here's what you get:
1. Links to one sample PRE-
2. Their web page (so you can see how they set it up for new patients)
3. Their office implementation guides
4. Word for word transcripts
5. Monthly Teleconference Implementation Call
The final release price will be $995.
We are pre-
1. Agree to use it
2. Let us help you be successful with it
3. Provide us with a written or video testimonial of your experience
You will have taken the first step to having a Pre-
Drs. Steve Hoffman, Chris Cox, Doug Swanson, Michael Vanella & Mark Olson
A lot has been written about trends and how we move in 80 year cycles: 40 years one way and then 40 years back.
We've looked at Chiropractic in the 1930s and the 1970s to gain insight into chiropractic's trajectory today.
One thing that dramatically changed the profession and the public's perception (and utilization) of chiropractors in the 1930's was Dr. BJ Palmer traveling all over speaking to, speaking with, and speaking for chiropractors -
Dr. Steve Hoffman brings 30 years experience in the chiropractic field along with a substantial and practical business background. While his start as a wellness oriented chiropractor led to the development of one of the most successful family practices in the state of Michigan, what is perhaps most impressive is that he developed this practice at the end of the Jimmy Carter administration in a community devastated by double digit inflation and unemployment.
I have been serving practice members for over 15 years in a 100% cash and 95% referral based clinic. I have an office that allows me to have fun while helping lots of people create meaningful changes in their lives, helps my community think differently about their healthcare choices, and supports them in creating their vision for better health and well being. All of this while spending quality time with my kids, racing bikes, and traveling -
Dr. Doug Swanson shares his life with his amazing wife Elissa and their two little girls Elegance and Courtly.
He is a 2nd generation chiropractor and to this day works along side his father at Winfield Chiropractic in Winfield, KS. Dr. Doug has created a family focused wellness practice and is known as the kids chiropractor in his area.
Dr. Michael Vanella has used his 21 years experience as a chiropractor to create a subluxation based family practice. He has been a Chiropractor of the Month on “On Purpose”. Each morning, Dr. Vanella can be seen entering his office with a big smile on his face for two reasons: 1) He knows he is profoundly improving the health and well-
Dr. Mark Olson graduated in 1986 from North Dakota State University with his degree in nursing. In 1991, he graduated from Palmer College of Chiropractic and is now in his 25th year of practice. Being able to practice functional chiropractic has allowed Dr. Olson to achieve a high level of success in helping his community obtain a higher level and awareness of where true health care comes from. He is never afraid to share any of his knowledge or experiences for those who wish to learn.
This is what chiropractors are saying about Pre-
ARE YOU READY TO:
Spend more time with your family?
Create more health in your community?
Have more pre-
Work smarter to obtain pre-
Become the go-
If you said YES to any or all of these then you are ready to implement the PreCare Video system into your practice.
In the 1970s, Riekeman, Flesia, Sigafoose, Reggie, and others burst onto the scene promoting patient education via the lay lecture. And, if you look closely, what they were ALL really doing was “pre-
Today and with today's technology, you have an even greater opportunity to provide a “pre-
Before I get into details, I want you to quickly understand why this is so important for you. I want you to understand, beyond the obvious, what's in it for you.
ENTER PRACTICE SHANGRI-
They valued our time and our talent
They stayed the course.
In short, they not only made chiropractic part of their lifestyle but they became part of the chiropractic movement in our community.
What we found was that we boosted the QUANTITY of new patients through referrals while, at the same time, boosting the QUALITY of these new patients through informed consent in advance of care.
One practice reality for us was that instead of taking 3-
It was the first lay lecture.
Actually, it was more than that;
it was the first “pre-
The purpose was for the public to
make a decision about
chiropractic based on their
of it rather than having the public
simply wait to develop a condition
that they thought we might
be able to help.
If you're like me, you're specifically marketing to young families, to provide them the absolute best care so they can live the chiropractic wellness lifestyle.
Like me, I'm sure you've also found that in this time of social media and 3-
It's working better than I ever could've imagined. I no longer need to do a weekly spinal care class, wellness orientation workshop, or group doctors reports. Instead I've custom created my own video which explains everything I want a prospective practice member to know about chiropractic.
The best part, of course, is while they are being pre-
It's a win-
Dr. Doug Swanson
Prior to using Pre-
Dr. Mark Olson
The PreCare Video has increased the value that my practice members place on the care that I deliver before they even step foot in the office. They show up for their first appointment already understanding what I do, why I do it and how to get the best results possible. The really great part of this is that it does not require me to be away from my family!!
Dr. Chris Cox
I was amazed at the results with Pre-
With my new patients the Pre-
I had the hardest time getting patients to my new patient workshop. Now at least 90% of my patients are educated.
It’s simple to implement and the results are great.
Dr. Mike Vanella
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